Typography
Type Specimen — Helvetica Neue
Brand Typeface
Helvetica Neue
Clean, neutral, and universally legible. Helvetica Neue is used across all brand touchpoints — headings, body, labels, and UI. Hierarchy is achieved through size and colour, not weight.
48px / Regular 400
Performance
36px / Regular 400
Move Without Limits
24px / Regular 400
Sports Biomechanics
15px / Regular 400 — Body
At Performance Podiatry, we believe your feet are the foundation of everything you do. Whether you're training for a marathon, recovering from an injury, or simply want to walk without pain, our evidence-based approach delivers lasting results.
12px / Regular 400 — Label
Performance Podiatry — Sydney's Sports Podiatry Specialists
13px / Regular 400 — Button
Book Assessment
Regular 400 — primary weight
Aa Bb Cc Dd Ee
Hierarchy via colour, not weight
Aa Bb Cc Dd Ee
Full Character Set — 24px Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & @ # $ % ( ) ! ? . , ; : ' " - /
abcdefghijklmnopqrstuvwxyz
0123456789 & @ # $ % ( ) ! ? . , ; : ' " - /
Principle
Colour as Hierarchy
Headings — Teal (#046760)
Evidence-Based Care
Body — Charcoal (#2C2C2C)
Your feet are the foundation of everything you do.
Secondary — Mid Grey (#888)
Precision-crafted to your unique foot anatomy.
Labels — Light Grey (#999)
Sports Podiatry · Gait Analysis
No italic — ever
Emphasis comes from colour and size, never style.
No uppercase — ever
All text uses natural sentence case.
Typographic Hierarchy
Paragraph Setting Examples
Long-form — Teal heading + charcoal body
Why Your Running Gait Matters More Than Your Shoes
Most runners obsess over footwear. And while the right shoe certainly matters, it's your running gait — the unique way your body moves through each stride — that has the greatest impact on injury risk and performance. At Performance Podiatry, we use advanced 3D gait analysis to map your movement patterns, identify inefficiencies, and create a targeted plan to help you run stronger and stay injury-free.
Service description — Teal heading + label + secondary body
Custom Orthotics
From $350
Precision-crafted to your unique foot anatomy and movement patterns. Each pair of orthotics is designed using detailed biomechanical data collected during your assessment, ensuring optimal support, comfort, and performance for your specific needs.
Quote / Testimonial
"I came to Performance Podiatry after years of chronic plantar fasciitis. Within three months, the pain was gone and I was back to running 40km weeks."
Michael R. — Marathon Runner
Scale
Type Scale
Brand Type Scale
Role
Size
L/H
Colour
Example
Page Title
21px
1.2
Teal
Move Without Limits
Section Title
16px
1.3
Teal
Our Services
Body
15px
1.7
Charcoal
Expert care for your feet and lower limbs.
Secondary
14px
1.7
#888
Book your appointment today.
Label
12px
1.6
#999 · 0.02em
Sports Podiatry
Full Hierarchy in Context
Our Approach
Evidence-Based Care for Every Patient
Comprehensive Biomechanical Assessment
Every patient receives a thorough biomechanical assessment that examines how your feet, ankles, knees, and hips work together during movement. We use this data to create a treatment plan that targets the root cause, not just the symptoms.
Your initial assessment takes approximately 45 minutes. We'll discuss your history, goals, and concerns before conducting a detailed physical examination and gait analysis.