Quick Reference
Brand at a Glance
Color Palette
Cream
#F5F0E8 · Primary BG
Charcoal
#2C2C2C · Primary Text
Teal
#046760 · Accent & CTA
Stone
#E8E0D4 · Borders & Dividers
Typography
Brand Typeface
Helvetica Neue
Regular 400 · SemiBold 600
Headings: Helvetica Neue 400, teal (#046760)
Body: Helvetica Neue 400, 15-16px, 1.7 line-height
Labels: Helvetica Neue 600, 0.02em tracking
No italic. No uppercase. Left-aligned default.
Body: Helvetica Neue 400, 15-16px, 1.7 line-height
Labels: Helvetica Neue 600, 0.02em tracking
No italic. No uppercase. Left-aligned default.
Logo System
Primary
Reversed
On Gradient
Small / Nav
Monochrome
Teal Accent
Brand Positioning
For active Sydneysiders who refuse to let pain define their limits, Performance Podiatry is the sports-focused clinic that combines clinical precision with genuine understanding of movement.
Tone of Voice
Confident
Warm
Expert
Active
✓ Move without limits
✓ Your foundation for performance
✓ Clinical precision
✓ Evidence-based care
✓ Get back to what you love
✓ Your foundation for performance
✓ Clinical precision
✓ Evidence-based care
✓ Get back to what you love
✗ Fix your feet
✗ Foot problems
✗ Cheap / affordable
✗ We're the best
✗ Medical jargon
✗ Foot problems
✗ Cheap / affordable
✗ We're the best
✗ Medical jargon
Key Applications
Dr. Sarah Chen
Business Card
Lorem ipsum dolor sit amet...
Letterhead
@performancepodiatry
Social Post
Signage